5 Best Lead Generation Software & Email Marketing Tools

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Whether you are a small or big business, your number one priority should be on getting a good lead generation software that helps your sales team attract qualified leads, increase revenue and drive results on every step of the way. It is an important first step to take towards your business success.

Although, lead capture is a challenging job like any other, but quality leads can still be captured from channels like social media and engaging landing pages, which largely depends on the type of lead generation tools you choose, for instance, there are those focused on landing pages and those with an all-in-one lead generation, CRM integrations and marketing automation setup.

What is Lead Generation Software

Lead generation software is a program or platform that helps businesses to automatically generate and capture leads of people visiting your website for the purpose of marketing or sales. This is basically, the capturing of prospect client’s (lead) contact information into a data base when they visit a website so as to convert them into real customers.

Lead generation is more than just getting people to visit your landing page in the first place. It’s also about collecting their email information so you can drive communication and turn casual traffic into loyal customers.

But keep in mind, lead generation requires the right tools. Because, with the right tools, you get to generate and convert more quality leads from multiple sources for boosting sales and get higher conversion.

So, in this post we are going to share with you 5 leads capturing tools for your business, which will eventually help you capture more leads and generate more sells.

Best Lead Generation Software

Now, the fun part, let’s dive into our best picks for your business’s lead generation marketing efforts.

Lead Generation Software

Email marketing tools stand out as the best when it comes to online lead generation software. And there are a lot to choose from, your choice largely depends on your needs and lead generation features. So, here is our recommended marketing services.

1. OptinMonster

OptinMonster is known as the best lead generation software around. Designed for both small and big business setups. It allows you to create beautiful optimized popup forms and lead generation forms that give you the highest conversion rates possible.

OptinMonster features an easy to use dragging and dropping lightbox popup and floating bar form builder. With over 50 plus pre-built templates and 6 campaign types which makes it easy for you to grow your email list using it’s targeting and segmentation engine. Reduces Cart Abandonment using Exit Intent technology.

Plus OptinMonster integrates with all types of websites including all the major email marketing services, like Mailchimp, AWeber, Constant Contact etc.

OptinMonster Pricing Options:
  1. Basic plan – $9/month
  2. Plus plan – $19/month
  3. Pro plan – $29/month and
  4. Growth plan – $49/month

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2. Sumo

If you are on a tight budget, Sumo is great option for a free lead capture software that enables you to turn your site visitors into leads for your your marketing department.

Sumo allows e-commerce websites to capture quality leads, grow email lists and reduce cart abandonments in real time. And is a great alternative to OptinMonster.

Features to expect includes, easy creation of popup forms and smart bars etc, for your website inorder to generate and capture leads. It’s available as a plugin on WordPress, Shopify, BigCommerce, Magento and it integrates with MailChimp, HubSpot and more.

Although, the free plan has limited features, it can be a great starting point for your business. to test it out.

Sumo Pricing Options:
  1. Free plan – with limited features
  2. Pro plan – $39/month or $468 annual payment

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3. Unbounce

Unbounce is another lead generation software that lets you capture and convert leads into returning customers with high converting popups, landing pages and sticky bars etc. It also features an easy to use drag and drop landing page builder.

Other Unbounce features includes, automatic landing page optimisation, unlimited A/B testing, Dynamic Text Replacement that automatically swaps out selected keywords to match what your prospects are searching, etc.

Unbounce Pricing Options:
  1. Free – 14-Day Trial
  2. Essential plan – $79/month
  3. Premium plan – $159/month
  4. Enterprise plan – $399+ (per month, billed yearly, higher prices for monthly billing)

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4. HubSpot

HubSpot is a free lead generation and CRM software with marketing tools that make it easier to create effective marketing campaigns, all inline with customer experience. With HubSpot you can create emails, ads, forms, and landing pages without leaving the platform.

It allows you to capture leads and gives you more information about them, this information includes, their job profiles, social media profiles and more and rack how they ended up to your site.

HubSpot gives you a seamless integration with Zapier, WordPress, Weebly, Drupal, Shopify, Magento, and more without you touching any line of code.

HubSpot Pricing Options:
  1. Free plan
  2. Starter plan – $45/month, billed at $540/year (Starts at 1,000 marketing contacts)
  3. Professional plan – $800/month, billed at $10,680 $9,600/year (Starts at 2,000 marketing contacts)
  4. Enterprise plan – 3,200/month, billed at $38,400/year (Starts at 10,000 marketing contacts)

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5. Constant Contact

Constant Contact is a powerful email marketing service and lead generation tool. It is a perfect MailChimp alternative or if you have big list.

Constant Contact makes it easy to achieve success with it’s highly rated world-class support and webinars.

It allows you to launch email marketing campaigns, build a website, upload products to your online store and boost sales with Google Ads all in one place.

Constant Contact Pricing:
  1. Free trial
  2. Email plan – $20/month
  3. Email Plus plan – $45/month

View Website


Every lead generation tool has it’s pros and cons, so make sure to choose what suits you best. But, once you’ve chosen your lead generation tool, checkout our bonus best email finders to help you further build your email list.

B2B Email Finder Tools

1. FindThatLead

Enables to quickly find quality emails of any company by just entering their domain name.

2. Hunter

An awesome feature with Hunter is the ability to get PR leads delivered directly into your inbox. Including relevant queries from journalists and use it on your business or to position a client.

2. D7 Lead Finder

D7 Lead finder is a free email finder tool that allows you to find local leads in your area.

CRM & Email Marketing
Tools

1. HubSpot

HubSpot is powerful and CRM tool. It allows you to set up an SMTP server in minutes with deep personalization. Which gives you space to grow as a business with easy customer experience.

2. Mailchimp

Free and paid Simple Email Marketing software to collect email lists and send newsletters to your subscribers. It has a seamless integration with major CMS out there.


Since there are many lead generation softwares and platforms, all you have to do is to focus on where your potential customers are. This will help you choose the right software for your business, growing your email addresses and phone number list, generate more leads and boost sales.

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