Easy How To: Lead Source Tracking in Google Analytics

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One of your priorities as a business or content creator set for growth. Should be lead source tracking using Google Analytics.

And to succeed, avoid common content marketing mistakes: Such as, focusing all your content optimization efforts on wrong traffic channels.

So in today’s post, we are going to look at the importance of lead source tracking; and how to track your lead source in Google Analytics using the MonsterInsights plugin. But first of…

Site Traffic Source Tracking Benefits

Lead source tracking comes with many benefits. Such as:

  1. Discovering new ideas, keywords and creating specific content based on each channel traffic interests.
  2. Providing better targeted messages, by identifying your site visitor’s geographical location. And channels they use to reach your website.
  3. Optimizing your content in order to gain more traffic, by identifying less effective traffic sources. Including the effectiveness of your traffic campaigns.

There are many benefits, but all depend on your intended goal. So, here is the best, easy way to track lead sources in WordPress.

Lead Sources Tracking in WordPress

Careful tracking and analysis of where your site visitors come from, is essential. It gives you exact traffic source insights; for your marketing campaigns or analytic segments.

For easy traffic source tracking in WordPress, the best tool to go by is MonsterInsights. MonsterInsights, ranks as the best WordPress plugin for Google Analytics.

It is an easier way of tracking and viewing your traffic insights in WordPress. Without the need of digging through complicated Google Analytics tabs to find your data.

MonsterInsights blog post cta banner

Once installed and connected with Google Analytics. MonsterInsights, will pull-in insightful Analytics reports; right inside your WordPress dashboard.

These reports enable you to view your traffic source or referer, page views and more. The report includes: Overview Report, Search Console Report, eCommerce Report, Real-Time Report.

The Overview Report:

The overview report is simply, a summary of the overall performance of your site. From here you can view the: 

  • Device Breakdown report – the report which shows user device stats.
  • Top 10 Countries report – user geographical report. Or simply regions from where your users are coming from.
  • Top 10 Referrals report – as the name states, this report shows your website’s traffic sources or referrals.

To view your website’s Overview reports. Head over to Insights » Reports » Overview.

MonsterInsights Overview report

Search Console Report:

This is a top 50 Google search term or keywords report of your website. Including impressions, clicks, click-through-rate, and your average search position.

To view the report in MonsterInsights, go to Insights » Reports » Search Console

MonsterInsights Search Console

eCommerce Report:

The eCommerce report is very insightful if you are running an online store. The report helps you in making data driven decisions. And gives you insights into your top converting traffic sources.

To view the report in MonsterInsights, go to Insights » Reports » eCommerce Report

Real-Time Report

Looking for real-time traffic stats? Yes? Then the Real-Time report by MonsterInsights is for you. It is a useful report for checking website traffic source for your marketing campaigns.

MonsterInsights Real-time report

And that is how simple it is to find traffic sources for your website from Google Analytics: right inside your WordPress dashboard.

This great insightful information, can significantly help you optimize your content for success.

I hope you found this article helpful. If you have any questions, be sure to drop me a question in the comments below.


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