Easy How To: Use Smart Tags for Dynamic Text Replacement

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Audience specific onsite marketing campaigns have significant customer engagement. Easily achieved with dynamic text replacement messages; that match the customer’s expectations.

If you want to personalize your marketing campaigns for success; this is a good article for you:

Firstly, you’ll learn the importance of Smart Tags. Secondly, how to use Smart Tags for Dynamic Text Replacement (DTR) in WordPress using OptinMonster. But first of…

What are Smart Tags

A Smart Tag is an on-site and off-site personalization feature. Found on marketing toolkits such as OptinMonster. Smart tags, allow you to optimize your website with dynamic text or content for more conversions.

Smart Tags for Dynamic Text Replacement

Dynamic text replacement increases relevancy, as a result more visitors are likely to convert. Through personalization of your onsite campaigns to match the visitor’s; interests, name, geographical location, etc.

However, dynamic content tools can prove to be too costly to implement on your website.

But luckily enough, we have OptinMonster. An affordable tool for adding dynamic content via the Smart Tag feature.

OptinMonster, is the best lead generation and conversion optimization toolkit. It helps you in converting site visitors into leads, subscribers and customers with floating bars, popup forms, etc.

OptinMonster to turn their traffic into subscribers

Signup for an OptinMonster plan; to start using smart tags plus many other features. OptinMonster offers a 14 days unconditional money back guarantee.

How to use Smart Tags in OptinMonster

OptinMonster automatically identifies your leads and website visitors. And uses that information to; create a more dynamic personalized user experience for each one.

The information includes vital data such as location, interests, name, purchased products, etc.

OptinMonster makes the use of custom or predefined merge tags in your onsite marketing campaigns easier. You can add merge tags: such as the customer name, date, city, zip code, state, country, etc. Using the drag-and-drop popup form builder.

Popup form with Merge Tags

Add Dynamic Text Replacement with Smart Tags

You can add dynamic text replacement to onsite campaigns using predefined smart tags in a few clicks; just customizing your campaign text in the drag and drop form builder. With the following simple steps:

1. Open your form in the campaign builder. Then add or edit a text element.

2. Choose a predefined Smart Tag by selecting the { } curly braces button in your editor toolbar.

3. The Smart Tag will be automatically added to the text field editor for further customization.

4. Although this step is optional. Define the default value to be displayed in place of the Smart Tag when there is no information for the tag.

5. Satisfied with Smart Tags? Make sure changes are Saved. Next, preview your campaign.

And that’s it. Depending on your needs, go through the predefined Smart Tag list. Here are a few examples to choose from:

Geographical Tags

  • {{city}}, {{state}}, {{region}}, {{country}}

Date & Time Tags

  • {{day}}, {{month}}, {{year}}, {{date}

Customer Journey Tags

  • {{page_url}}, {{pages_visited}}, {{page_title}}, and so on.

Smart Tags combined with the Exit-intent feature in OptinMonster; will help you in mitigating cart abandonment as well.

I hope you found this article helpful. Make sure to subscribe and leave a comment below if you have any questions..

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