Stuck with low conversion rates after all the marketing efforts? Well, simply improve your WordPress site vitals Score to boost your conversions and the overall user experience.
So in today’s post, I’m going to walk you through some speed hacks to boost website vitals score. Plus an easy, industry leading tool that can help you get on the right path. But first…
What are site web vitals?
Web vitals are a set of ranking factors that Google uses to measure how a site’s speed (Largest Contentful Paint), responsiveness and visual stability (Cumulative Layout Shift) of a page affects user experience.
Google has over 200 ranking factors, but in this article we are focusing on website loading speed. Because, as previously announced, Google now uses your website speed as a ranking factor.
So, if your website can’t load within a few seconds. It can affect both your conversions and your search engine ranking power.
But, how can you tell if your website is fast or slow to begin with?
Check Core Web Vitals in WordPress
Since Google has made website loading speed a part of its Core Web Vitals. And now Core Web Vitals is such a big deal which shouldn’t be ignored. You have no choice but to ensure elements like fonts and images load quickly for better user experience.
This is because, MonsterInsights offers a deep integration with Google Analytics. It analyzes your website, displays a score for both mobile and desktop versions. Including, important metrics about your page load times, and highlights suggestions for site speed optimization right within your WordPress dashboard.
MonsterInsights also helps you set up Google analytics without the need to edit code. For online stores, you can easily add advanced tracking features like eCommerce enhanced tracking, form conversions, file downloads and more.
MonsterInsights ranks as the best Google Analytics plugin for WordPress. Get it for free!
To check your web vitals score in WordPress using MonsterInsights.
Download and install MonsterInsights on your WordPress website. Then, use the setup wizard to connect your website with Google Analytics.
After the setup, to view the overall vitals score of your website go to Insights » Reports » Site Speed.
From here you can view other metrics to speed up your WordPress website. Such as Server Response Time, First Contentful Paint, Time to Interactive, Total Blocking Time. Including suggestions on how to improve each one for a quicker website.
Is your website’s overall score poor? Here are some of the easy hacks to improve the site loading time.
Improve Core Web Vitals
If your site loads in more than 3 seconds, you would be surprised of how many website visitors you lose. Of course, ‘time is money.’ And you are losing it in that small window you have to make an impression.
Easy hacks to boost site vitals score
Loading speed Optimization can be a little too fuzzy. Because it largely depends on things such as the theme, plugins and most importantly hosting. So, let’s get started…
1. Cache your site content
Use a caching plugin to cache js scripts, images, css and more. To reduce the website load time and improve the server response time. Serve static assets with an efficient cache policy. By temporarily storing a frequently requested piece of information in the users browser for faster retrieval.
These are the plugins you will use to optimize your website, based on the suggestions from MonsterInsights Site Speed report.
2. Use a Content Delivery Network (CDN)
Speed up your WordPress website loading time. By using a content delivery network or CDN for delivery of cached files such as your site’s JS, CSS, Images and other static content to visitors from the nearest server around the world.
3. Choose faster WordPress Hosting
For better load times, pay extra attention when choosing your web hosting provider. It is one of the key components for your WordPress website. Which can either slow or speed it up your site.
A better choice is Managed WordPress hosting. Which offers all server resources only to you and based on your needs.
Consider delivering critical JS and CSS inline. And deferring all non-critical JS or styles. Most caching plugins have this feature for fixing render-blocking files. But be careful when dealing with this option. It is easy to mess up things.
5. Optimize and Lazy Load Images
Optimize large website images using a compression tool. Most site speed testing tools will recommend this. Because large images take up most of your bandwidth. Plus, it costs your visitors real money if not optimized well.
There are free and premium image compression tools. Depending on the size of your site. Free options are, WP-Optimize plugin, TinyPNG a free online tool. And many others you can find in the WordPress plugin repository.
After image optimization, add Lazy load to speed up page loading time. By only downloading files that are visible on the visitor’s screen.
The Lazy load feature comes by default in most Cache plugins in WordPress. So, whichever cache plugin you settle for, ensure it has this feature.
And that’s it. Improve your core web vitals for better conversion rates. Using website speed data in the MonsterInsights’ Site Speed report feature. Right in your admin dashboard.
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