Google Analytics Scroll Depth Tracking By MonsterInsights

Are you worried about user engagement and when they lose interest when reading your posts? Analytics Scroll depth tracking allows you to see how far a user scrolls on any of site pages. With scroll tracking, MonsterInsights, an analytics WordPress plugin triggers events in Google Analytics as your site visitors scroll down the page.

In this article, we will show you how to easily track user scrolling in WordPress using Google Analytics.

How To Setup Scroll Depth Tracking

Every webmaster is supposed to take a keen interest in tracking user engagement on the website content. This data helps you see how you can modify the content to keep them engaged.

Primarily users perform a scroll past the initial preview screen. So as to look at your content. This makes scroll depth tracking important for tracking user engagement.

Ideally, now you can easily see when your site visitors scroll 25%, 50%, 75%, and 100% down the page.  It gives you plenty of insights about user interaction on your site. In turn, helping you when optimizing pages for better user engagement and higher conversions.

Tracking Scroll Depth in WordPress with Google Analytics

This guide shows you how you can view scroll tracking stats in two different areas in Google Analytics.

This data comes in form of page views, age, gender, interests, where they are from, the pages they visit, how far down they scroll on the pages, and how long they stay on those pages.

Related: Install MonsterInsights: Woocommerce Google Analytics

But keep in mind, for one to track more advanced metrics like eCommerce tracking, scroll depth, and others, Google Analytics requires you to setup custom tracking.

Luckily, if your website is based on WordPress. There easy plugins that can help you track advanced metrics.

MonsterInsights

This is a popular Google Analytics plugin for WordPress with over 2,000,000+ active installs. It helps integrate Google Analytics on your WordPress website without using any code.

Note: Scroll tracking is automatically added for MonsterInsights Plus customers and above by default. This means, you don’t have to configure any settings.

Ensure:

Plugin Installation and Setup

Install and activate the MonsterInsights plugin. Upon activation, go to Insights » Settings page and then click on the Engagement tab. As shown in the screenshot below, you will see the scroll tracking option enabled by default.

MonsterInsights Scroll Depth Tracking Option and Results:

Your scroll tracking stats can be found at the bottom of the MonsterInsights Publishers Report, next to the Interests section (Insights » Reports » Publishers).

MonsterInsights Scroll Depth Tracking Option and Results:

Scroll Tracking Reports in WordPress

Your scroll depth data is your friend when optimizing pages for more conversions. It gives you a better understanding of your visitor with your content.  And helps you decide the best place for your important calls to action, ads, and more.

Where to View Real-Time Scroll Tracking Depth Results in Google Analytics

Now that you have set up scroll tracking with MonsterInsights, you can view reports in real-time in your Google Analytics account. To View Scroll Depth Data, do the following:

  1. Navigate to analytics.google.com and log in to the email account that the profile for your site resides in.
  2. When you’re logged into Google Analytics, navigate to Real-Time » Events.
  3. Open a new incognito window and navigate to your WordPress website and ensure you’re logged out.
  4. Navigate to the home page of your site.
  5. Scroll down the page 100%.
  6. Navigate back to the Google Analytics Real-Time Events area. Within a few moments, you’ll see the events that you just triggered:
Where to View Real-Time Scroll Tracking Depth Results in Google Analytics

Google Analytics Scroll Tracking Results in the Behavior Area in Google Analytics

To easily view the complete data, you can go to Behavior » Events » Overview from your Analytics dashboard.

  1. Navigate to analytics.google.com and log in to the email account that the profile for your site resides in.
  2. When you’re logged into Google Analytics, navigate to Behavior » Events » Overview.
  3. Click Scroll Depth:
Google Analytics Scroll Tracking Results in the Behavior Area

However, For more granular details, you can use Google Analytics’ secondary dimension feature alongside the Scroll Depth event to view the behavior on specific pages and see which ones are the stickiest:

Google Analytics Scroll Tracking Results in the Behavior Area

MonsterInsights is the most complete Google Analytics plugin for WordPress. They have a free MonsterInsights plugin, and you can also upgrade to the premium version to unlock more powerful tracking.

We hope now you know how to set up and view your scroll tracking events on your WordPress site using Google Analytics.

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