Are you looking for an easy, cost-effective way to boost your conversion rates? Ever heard of a spin to win optin? A simple spin to win campaign gamifies opt-in forms and boosts sales and engagements.
This is a great trick that you can use when sharing discount coupons as a reward for participation. As studies show, gamified optins are well known of turning low conversion rates into high rates of about 30% or more.
In this article, I’ll show you how to create engaging Spin to Win campaigns in your WooCommerce or Shopify store. Within just a few minutes of your time.
Benefits of Spin to Win Campaigns in Woocommerce
First of, what is a Spin to Win optin Campaign? A Spin to Win optin campaign is basically a coupon wheel or signup form that adds gamification to your Woocommerce store. By allowing users to play a game or spin to unlock special offers.
They are attention grabbing and interactive gamified optin forms which boost conversion rates of your store and enables users to use the earned reward for a purchase.
So, without wasting too much time, let’s see how to install and implement spin to win optins in WooCommerce and Shopify.
How to Install Spin to Win Feature in Woocommerce
For us to achieve our Spin to Win goal. We need to use the plugin OptinMonster. Found in both WordPress and Shopify. It is a premium plugin with thousands of active installations. And basically, the best leads generation software on the market. It makes it easy to grow your email list and conversion rate.
To get started, visit the OptinMonster website to sign up for an account. OptinMonster is a premium paid service, as such, at a minimum you need to subscribe to there ‘Growth’ plan to access the ‘Coupon Wheel Campaigns’ feature.
Once you create your OptinMonster account, head over into your WordPress Dashboard >> Plugins >> Add new then search for OptinMonster to install and activate the free OptinMonster plugin on your WordPress website as in the image below.
This free OptinMonster plugin just connects your WordPress website to the OptinMonster web app. Where all your hard work are done.
Once activated, click on the OptinMonster menu in the admin sidebar. On the next screen, click on Connect your Account to connect your OptinMonster account. Further, follow onscreen prompts to finish the setup process.
Creating a Spin to Win Wheel Campaign in OptinMonster
Done with your setup process? If yes, click Create New Campaign to start creating your spin to win optin campaigns in the Optinmonster Account Campaign Dashboard.
Next, choose Fullscreen as your campaign type.
On the following template options, select a Wheel templates to create a ‘spin to win’ campaign. These are; Wheel-Blue, Wheel-Green and Wheel-Red.
Next thing, provide a name for your template (backend use only) and select a website where you’ll run the campaign on. Click Start Building and you’ll be taken into an easy-to-use drag and drop builder.
On the OptinMonster campaign builder interface. You can change your campaign design, colors, fonts, etc by just pointing and clicking on any element to edit the appearance.
Click the Gamified element you want to edit in the right side of the screen. Here you can edit the values of the coupon wheel sections by simply clicking on the ‘Edit Wheel Sections’ button on the left side of the screen.
From this interface, play around with options to add your own coupon codes and special offers to the wheel.
Don’t forget to hit save once you are done making your own customizations.
Add The Spin Wheel Display Rules
The last part of customization is, selecting appropriate display rules for your spin to win optin.
Use OptinMonster’s powerful targeting and display options to trigger the wheel anywhere and at any time on your website.
Within the OptinMonster’s dashboard, navigate to the ‘Display Rules’ tab. From here, you can select different display rules for your campaign.
These rule sets includes; exit intent and launching of the campaign on specific pages like the Checkout page.
After adding display rules, click on the next step button and select a view. You need to select the Optin view and click on the ‘Next step’ button. Once you’re done, click on the Save button at the top.
You can as well integrate OptinMonster with your favorite email marketing service provider like mailchimp and constant contact. Including Google Analytics to track your campaign performance.
Publish the Spin Wheel to Your Website
We are almost done. From the OptinMonster dashboard, switch to the ‘Publish’ tab and check the toggle next to the ‘Status’ option.
Don’t forget to click on the Save button to store your changes. Note: this procedure does not only apply to WordPress based stores but Shopify as well. Feel free to setup your Shopify campaign in the same Optinmonster dashboard.
And that’s it, we hope this article helped you in creating your first spin to win optin campaign for your Woocommerce and Shopify store using OptinMonster.
You can as well learn more about OptinMonster from this great tip article: