Are you looking for ways to add or view your site’s statistics and metrics right In your WordPress dashboard? In this article, we will run you through a step-by-step process on how to add a WordPress google analytics and site metrics stats dashboard to your site.
Why Add a WordPress Analytics Dashboard?
When you are done connecting your site with Google Analytics, your site’s important statistics and metrics can only be accessed through your Analytics account.
But, if you’re new to the Analytics platform, it may be difficult for you to view your reports on the Analytics website.
This simply means:
- You have to always log into a Google Analytics to check the stats.
- You have to dig around Google Analytics to actually find what you’re looking for.
As you are likely busy with content optimization on your site. You may miss out on important traffic changes on your site.
Setting Up a stats dashboard on your WordPress website eliminates this problem. It enables you to view important stats without leaving your site admin area.
Importance of Analytics Data
Understanding your audience is an important part of online business growth and simplified on-page optimization.
This helps you in pinpointing your most effective pages, victor behaviors and engagement on your site. In turn this helps when fine tuning your marketing strategy for improved engagement or conversion.
Setting Up Google Analytics Dashboard
The most recommended way to add analytics code on your site, is by using MonsterInsights. This is the best WordPress Analytics plugin. Get it for free!
First, go to the MonsterInsights website and download the MonsterInsights plugin.
When activated, you’ll see an Insights menu added to your WordPress admin panel.
You need to visit Insights » Settings page to enter your license key.
You can find the license key under your account on the MonsterInsights website.
At this point, you need to integrate your website with your Google Analytics account. To connect click Connect MonsterInsights button below the license activation field. By visiting the Insights » Settings page.
This will redirect you to Google accounts. You will be asked to sign in or select a Google account if you are already signed in. Make sure to select the account used on your Analytics account.
Click ‘Next’ to continue.
At this point, you’ll be asked to allow MonsterInsights to access your Analytics account. This step is necessary, to grant needed permissions for MonsterInsights to bring the report back to your WordPress dashboard.
Don’t give up just yet, we are almost done. On the next screen, select the profile for the site you wish to track and confirm that you’re a human by clicking the I’m not a robot checkbox. Then, click the Complete Authentication button.
You’ve completed the setup process. You will now be redirected back to your WordPress site.
For first time installs of Google Analytics, It will take sometime before Google Analytics starts showing your stats.
Learn more on how to Connect your WordPress website with Google Analytics using the MonsterInsights plugin.
Viewing Your WordPress Google Analytics Dashboard
When you are done integrating Google Analytics with your site using the MonsterInsights plugin. Your stats can be viewed by visiting Insights » Reports page.Get MonsterInsights
The stats dashboard, shows you an overview graph of page views and visitor sessions for the last 30 days.
What follows next, is a comparison of your website stats against previous 30 days. It shows the number of sessions, bounce Rate, page Views, and session duration. Other stats included are:
- Top posts/pages on your site
- New vs. returning visitors report
- Device breakdown – proportion of users on desktop, tablet, and mobile
Followed by top countries from which people visiting your website come from. Top referral websites.
You can add tabs from the Publishers report and eCommerce report to the dashboard widget by clicking the settings Icon within the widget.
How To Customize The Stats You Want
MonsterInsights comes with custom dashboards in the WordPress dashboard.
You can easily choose ecommerce, publishers, search console, and dimensions. For complete google analytics reports, go to MonsterInsights’ custom dashboards. By visiting Insights » Reports from your WordPress admin area.
You’ll see 5 more tabs on the top of the report. In MonsterInsights’ custom reports you can find the following metrics in:
- Overview Report: Total sessions, pageviews, top countries, top posts/pages, bounce rate, etc.
- Publishers Report: Top landing pages, top exit pages, outbound links, affiliate links, download links, demographics, etc.
- eCommerce Report: Your WooCommerce or Easy Digital Downloads powered shop’s conversion rate, transactions, revenue, top products, total add to carts, etc.
- Search Console Report: Top 50 Google search terms for your site with the details of clicks, impressions, CTR, and average position.
- Custom Dimensions Report: You can track custom dimensions link top authors, top keywords, top categories, custom post types etc. with ease and view reports on this tab.
- Forms tracking report: Your WordPress forms’ full reports with counts of impressions, conversions, and conversion rate for each form.
MonsterInsights is the most user-friendly Google Analytics plugin. It makes installing and using Google Analytics in WordPress simple and beginner-friendly.
We hope now you know how to set up and view in-Wordpress Analytics dashboard on your site using Google Analytics and MonsterInsights.
You can also check out our guide on how to use scroll depth tracking in WordPress.