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Apart from having a fast loading website, it is equally important to have a working form conversion tracking setup in place. To track every action that occurs on your marketing campaigns. These includes, contact form submissions, WP Forms signups, product sales and service subscriptions.
It basically allows you to gain useful conversion analytic insights into what is working for you and what isn’t. It gives your sales team an upper hand to avoid focusing on the marketing efforts that aren’t yielding results.
In this article, I’ll show you how to setup form conversion tracking in Google Analytics with Analytics Goals. So, without wasting much time, let’s get started…
Importance of Conversion Tracking
Form conversion tracking in Google Analytics, gives you insights into your lead sources, what is working or what isn’t and the value of your lead campaigns.
As mentioned, the Google Conversion Tracking information is essential on your blog or e-commerce website. It allows your marketing team to make data-driven decisions and changes where possible.
Setup Form Conversion Tracking in Google Analytics
Simply put, to setup Conversion Tracking in Google Analytics, all you need to do is configure a goal in Google Analytics and then add a google analytics tracking code on your site.
But setting up the form conversion tracking this way, can be a very challenging process. Because you would have to repeat the process each time if you are publishing multiple lead forms on your site.
So, what if I told you that you can do this automatically? Certainly yes you can, because that’s where MonsterInsights comes in.
MonsterInsights is the most recommended WordPress Analytics plugin for automatic form conversions tracking as events.
It gives you a seamless integration between your WordPress site and Google Analytics without touching code or manual goal setup. Try it for free!
The process is pretty automatic, the only thing required from you is to install and activate MonsterInsights plugin. Next, ensure to connect it with your Google Analytics Account. And lastly, in your admin dashboard go to, Insights >> addons and then Install and Activate the Forms addon from the list.
The addon works perfectly with just any WordPress contact form plugin without further configuration.
Once the Forms add-on is active, MonsterInsights will begin to automatically record data of your forms. The form’s impressions, conversions and conversion rate reports can be viewed by going to Insights >> Reports >> Forms.
And that’s it, from here you should begin seeing your forms conversion tracking data coming in. As you can see, without Plugins like MonsterInsights, it can be an intense process to set this up manually in Google Analytics.