Semrush vs Similarweb: Compared, Which Is Better For SEO?

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For most Semrush competitors, nothing comes a lot closer than Similarweb. Similarweb, an Israeli startup, has significantly made a name for itself. By offering an AI-based market intelligence platform. Semrush, however, still remains the digital race leader. With well over 7M users who rely on it’s data collection to improve their businesses. So today, I will review two market intelligence rivals, Semrush Vs Similarweb; to see which one is best for your business or blog based on features and pricing options.

When it comes to SEO and Digital Marketing in general, there is no perfect tool that works for every business. It all depends on the features you require. And with the right tool, you can achieve your SEO campaign objectives with easy.

If you can’t read the article till the end: In all SEO & SEM aspects, Semrush comes out as a better option over Similarweb. It is probably not only affordable, but provides more data and features; for effective marketing on all key channels. Try it for free! Get SEO ideas to boost specific pages with Semrush 7-day trial.

With Semrush and Similarweb. You can discover keyword opportunities and fix on-page errors, etc. Like many marketers, bloggers and businesses out there. You may have tried the free or trial versions of these popular SEO tools. And now you are debating about which one is worth investing in. So, let’s dive in!

What is Semrush and who is it for?

Semrush Seo
Semrush home page

Semrush is an all-in-one digital marketing suite of competitive analysis solutions. It is a complete digital marketing and Technical SEO platform used by most businesses to improve online visibility.

Bloggers, affiliate and content marketers of any skill level, use Semrush’s customer-centric site audit tools to; discover niche market data, fix most technical SEO issues, monitor competitor keywords, analyse backlinks and manage marketing campaigns. In one place.

Try Semrush Pro for free for 7 days.

What is Similarweb and who is it for?

Similarweb home page

SimilarWeb, on the other hand, is an AI-based all in one website analytics and competitive intelligence solution provider. Established back in 2007. The platform helps enterprises and small to mid-sized businesses (SMBs); to dig into website traffic performance insights, monitor developing opportunities, assess similar sites and analyze marketing strategies.

Semrush vs Similarweb: comparison

For both platforms, the free tools offered, definitely come with significant limitations. In that case. Go for a pro subscription plan. But, if we compare Semrush vs Similarweb features under paid plans, which platform rules? Let’s find out!

Content Marketing

Building brand awareness, boosting sales or reach, can be a challenging process. It is easy to waste time analyzing ideas, creating, publishing and distributing content that gets undesirable results. The big part of a content marketing strategy, is ensuring that your content works for both readers and search engines. So, let us look at what Semrush vs. Similarweb offer in terms of content marketing.


The good part of what makes Semrush attractive over Similarweb, is the availability of a dedicated Content Marketing Platform. It’s a source of joy for most marketers. Consisting of a:

Content Audit tool

The Semrush Content Audit tool simplifies auditing of existing content. It offers a comprehensive content analysis. With which you can map out all your existing content. That might require optimization, in order to get more organic traffic. This can be poor content that you want to update, rewrite, or remove. The tool will tell you what you need to do in that regard, including tracking your workflow.

Semrush Content Analyser
Topic Research tool

In Content Marketing, generating new ideas, picking out opportunities and coming up with new topics; are challenges most content marketers face. With a little data-focused research, you can definitely do more out of your ideas. And that’s exactly what the Topic Research tool in Semrush does. It helps you plan and write better content that resonates with your audience. Use the tool to discover popular searches, headlines, topics, questions and popular articles for a specific country. You can also save and filter your favourite topics for easy future research. This is a feature that you won’t find in Similarweb.

Semrush Topic Research tool

Other benefits Include, Personalized recommendations such as readability, text length, keyword suggestions, etc. It further allows a seamless WordPress and Google Docs integration.

However, if you can’t write content on your own, Semrush makes everything a lot easier for you. It offers a free Content Marketplace for all users. Here you can order product descriptions and articles from verified content creators.

But the downside is, all tools in the Content Marketing Platform, are only available in a Guru or Business plan. Try it with a free Guru trial before commiting.


The sad part is, Similarweb has no dedicated Content Marketing features like Semrush. As a result, your only option is the use of Similarweb’ Digital Marketing toolkit. Which involves several tools and manually going through multiple steps; to analyse your competitors’ best-performing content, audience topic interests and websites they usually visit.

Verdict: Similarweb’s lack of a dedicated Content Marketing tool alone. Is enough to stop any marketer that wants a smooth experience.

Competitive Organic/Paid Search Analysis


Semrush offers a seamless paid ad/PPC analysis experience. With some helpful features to kick-start a solid ad campaign. In no time. Starting off with an ad builder together with best templates copied from your competitors. To top it off, you can use the Advertising Research tool to find most effective PPC keywords. View your competitor target audience, even their ad budget. The following are some of PPC benefits you get when you invest in Semrush:

  • Domains’s organic or paid positions – from a keyword database of more than 20B keywords based on real SERP results.
  • Keyword gap analysis.
  • Display advertising, PLA.
  • SERP features analysis.
  • Bulk analysis.


If you want to make your paid search more efficient. Similarweb, offers ad research tools that help you with benchmarking your paid traffic and engagement performance against your competitors. You can monitor and uncover new competitor campaigns. So, if you decide to invest in Similarweb. The following are some of the benefits as compared to Semrush:

  • Domains’s organic or paid positions – based on random clicks of actual users.
  • Keyword gap analysis.
  • Display advertising, PLA.
  • SERP features analysis. Comes at an additional cost to use.
  • Bulk analysis. Extra cost to use.

Verdict: on paid search analysis, both platforms offer a wealth of data, whichever you choose. But cost-wise Semrush tops, plus you get more features, that are mostly add-ons in Similarweb.

Semrush’s Backlinking Tools

Competitive Traffic Analysis

As a website owner. Analysing your traffic competitors, is one thing that you should never overlooked. This is because, competitive analysis data enables you to capitalize on weak areas of your competition. There by, making it easy for you to improve your site search performance. It also helps you to explore the strengths or weaknesses of your website. So, how does Semrush or Similarweb help you in this area?


Semrush, has a number of features for; discovering popular competitor pages and finding Keyword Gaps. You can analyse your competitors. By simply using tools such as the Keyword Gap and Content Audit tool.

Here are some of the benefits you get when you invest in Semrush for competitive traffic analysis:

  • 190 Geographic databases
  • Desktop and Mobile data by device type
  • Up to 4 years in Historical data
  • Methodology & data collection is through clickstream, GDPR compliant.
  • keyword and backlink databases.
  • Google SERP analysis.
  • No Data threshold.
  • Audience, Industry and Traffic journey analysis.
  • Competitive positioning map.
  • Traffic metrics for top 100 pages for any website.
  • Up to 200 Bulk domain analysis


Similarweb, offers customizable plans. With unlimited results per metric, desktop and mobile app data. Up to 3 years of web traffic data and other valuable insights.

So, how well does Similarweb compare with Semrush in Competitive Traffic Analysis benefits? Let’s see:

  • Geographic databases for Similarweb are about 90, but come at an additional cost.
  • Data by device type. You only get desktop data. To get mobile data you pay more.
  • Accessible historical data goes up to 3 years. Anything above that, attracts an additional cost.
  • Methodology & data collection; is through click stream partnerships.
  • To get insights for your website, you need to have a data threshold of about 5,000 monthly visits.
  • Traffic journey, Audience and Industry analysis are available but paid for.
  • analysis additional cost
  • Competitive positioning map attracts an additional cost.
  • Traffic metrics for top 100 pages for any website requires an additional cost and
  • Bulk analysis is not possible.

In terms of competitive traffic analysis, Similarweb does a great deal in helping you benchmark your traffic and engagement. You can optimize for growth using your competitor’ working strategies, traffic and their paid activities.

Verdict: Undoubtedly, Semrush has a winning shot at this. Because, most of the features that cost you extra in Similarweb; they are available in Semrush by default. Apart from that, the options that you get in Semrush are what you get with Similarweb.

Keyword Research

Attracting web traffic to your blog more than your competitors is many people’s dream. But before you can get any meaningful traffic; you need to find niche keywords used by your target audience. Including opportunities overlooked by your competitors. In search engine optimization, keyword research is an important step that requires extra effort. Both Semrush and Similarweb have quick-and-easy tools for this. So, Semrush vs Similarweb: which platform is better for keyword research?


For keyword analysis, Semrush has about 6 superior Keyword Research tools. They offer an extensive list of perfect organic keywords and insights. When you use Semrush for keyword analysis, you benefit from:

  • Access to a database of over 20B organic and paid keywords
  • Question keywords
  • Detailed separate metrics for both desktop and mobile keywords
  • Click potential insights
  • Search intent analysis via semantic groups and
  • On-demand metric updates

Semrush’ keyword research tools Include:

Organic Research tool

Unlike Similarweb, the Organic Research tool specifically deals with organic keywords. The tool helps you in; finding niche specific organic keywords and website rankings. Explore competitor’s organic insights and analyse search volumes. Easily discover competitor websites and track their position changes. All of the reports and information you need are in the Organic Research tool.

Keyword Magic tool

Additionally, you can up your research game using Semrush’s Keyword Magic Tool. Which digs deep beyond basic keyword research. Finding keywords and using the actual tool is effortless. Just plug in your seed keyword, then watch the magic happen. It gives you a comprehensive list of related keywords for your SEO goal; evaluated based on competitive density, search volume, trend metrics etc. And grouped in clusters, trending questions and types.

But, most importantly, you can further move your favorite keywords, from other Keyword Research tools into the Keyword Manager tool.

Keyword Gap tool

Whatever your Keyword Research goal, Semrush seems to have a solution. Keyword Gap, is another great tool for analysing any domain or subdomain for keywords that you don’t rank for. Which enables you to refine campaign strategies using competitor’s content comparison insights.


The SimilarWeb Keyword Analysis tool, helps you with identifying keywords for easy optimization of PPC, Content and SEO strategies. Simply use your set of target keywords, to discover websites that are losing or gaining traffic, even yourself. When you use Similarweb for Keyword research, you benefit from:

  • Separate metrics for desktop and mobile keywords
  • Click Potential and
  • Question keywords

But wait a minute, how about the database size?

Similarweb’ database size for organic and paid keywords is about 1B. Another thing is, you won’t find the Search intent analysis via semantic groups and On-demand metric updates as in Semrush.

Keyword research tools that you can work with in Similarweb, Include:

Keyword Analysis tool

To find traffic share per each keyword. The Keyword Analysis tool in Similarweb, allows you to lookup the performance of your top organic and paid keyword competitors. Including, possible back-link and content partners. To check Keyword popularity, simply head over to the search volume metrics.

Keyword Generator tool

It’s a lot similar with Semrush’ Keyword Magic tool. Use the Keyword Generator tool to create thousands of new keyword ideas for your target list. All generated ideas are based on question queries, near-phrase matches and trends parameters.

Furthermore, if you want to optimize your campaigns with effective keywords. Use Similarweb’ traffic breakdown table, which gives you insights into the best landing pages for your keywords.

Verdict: on keyword research, both Semrush and Similarweb offer valuable insights. You can analyse and explore other domains for best target keywords. All the way down to the landing pages. However, even though they both even out in this area. Semrush gives you an upper hand on every stage of your research.

Social Media: Semrush vs Similarweb


Semrush, does a great job in social media analysis. For instance, you can use the Social Media Tracker. hich provides Insights about traffic generated from various social media channels. Including, your social page performance. Other features are, cross-platform posting and analytics, mentions monitoring, social media advertising. And all the data needed to boost your entire social media presence.


On the other hand, SimilarWeb is nowhere near Semrush in terms of expected social media capabilities. Don’t expect anything other than: analysis of traffic from social sources, the referring social pages and corresponding traffic share.

Verdict: depending on your needs, it isn’t hard to tell the winner here. Semrush digs deeper into the social media pages for more important details like page performance. Ad management and more. While Similarweb just analyses traffic sources.

Reporting & Collaboration

I can’t stress this enough, clients want to see results and nothing else. This is why reporting plays a major role in your marketing process. The reporting obligations can be to your clients or boss. So, what are reporting and collaboration features in either platforms?


By default, Semrush offers features that make reporting a bliss. For starters, with the reports builder, you can create branded custom PDF reports. Plus, you get access to External source data embedding such as Google Analytics stats. If you need automation, you can schedule delivery of these reports to your clients.

For collaboration, Semrush allows you to easily add and manage other users to your account. With which you can share your projects for collaboration. It’s that easy.


With Similarweb, you have limited reporting options. Basically, the only features at your disposal are: creating Custom PDF reports, Reporting templates. And External sources data embedding, which again, comes at an additional cost.

Verdict: clients and bosses alike, can be a little demanding in trying to see if you are reaching their objectives or not. And for this you need a platform that offers you advanced reporting features. Semrush, wins over Similarweb.

API & Integrations: Semrush Vs Similarweb


Semrush offers a vast number of external tool integrations. You can connect and manage most popular services into one platform. These Include, Google services, such as AdWords and Google My Business. ocial media platforms like Facebook and many other vital tools.

If you are a Yoast user. You can now create SEO friendly content using Semrush’s keyword suggestions feature. Which is now part of Yoast SEO plugin, right within your WordPress editor.


As always, Similarweb offers you a limited number of Integrations like Google Analytics. For API data, you only get; Traffic, Organic or Paid results, Competitors, Top Domains and Demographics.

Learn more about Semrush recent updates here.

Semrush vs Similarweb: Which provides more accurate data?

Although, Semrush and Similarweb differ a little in their data collection methods. Both tools provide accurate web analytics data and insights. But it’s worth noting that; with Semrush you get more advanced SEO and analytics tools than those in Similarweb.

What are the pricing options for Semrush vs Similarweb?

Apart from the three paid subscription plans in Semrush, you can also get add-on products at fixed prices. And with Similarweb – You can get a custom plan and price as per your business requirements and needs. Pricing for Semrush vs Similarweb in more detail.

Semrush pricing

Semrush has a transparent pricing model in three different plans. Depending on your feature needs, you know exactly what you paying for. Apart from the limited free plan, the following are the options you have;

  • Pro Plan – Best suited for Freelancers, Startups and in-house Marketers – price is at $119.95 Per Month. Or save 16% for $99.95 Per Month when billed annually. Try it for free.
  • Guru Plan – Best suited for SMB & Marketing Agencies. price is at $229.95 Per Month. Or save 16% for $191.92 Per Month when billed annually. Try it for free.
  • Business Plan – Best suited for eCommerce Projects & Big Agencies. Price is at $449.95 Per Month. Or save a whooping 16% for $374.95 Per Month when billed annually. Try it for free.

For a full detailed side by side plan feature comparison, check it out by Clicking Here.

Get 16% Discount on Annual Purchase right away. Or, grab a Semrush Free Trial.

Similarweb pricing

Similarweb has no publicly available pricing plans. The only way of knowing how much you are likely to pay for the service. Is by getting in touch with the sales team.

Quick Recap: Semrush FAQ

Does Semrush have a free trial

Quick answer, YES, you can try all the powerful SEO tools and Keyword Research features with a free Semrush trial.

How long is Semrush trial

Semrush currently offers a 7 days trial period. Which can be cancelled at any time.

Does semrush have a free plan

Yes, Semrush has a free plan with limited tools and features.

Reasons to choose Semrush over Similarweb

Digital marketing is a demanding, data driven industry. Which heavily relies on your Analytic and holistic understanding of competitive data. But this wealth of data doesn’t come cheap. So, before you can spy and get technical SEO insights. You need to invest in an all-in-one digital market intelligence tool or market explorer. And that, tool is Semrush, for obvious reasons:

Why Choose Semrush
  1. Unlike Similarweb, Semrush is a complete marketing platform. With over 50+ tools for almost all your marketing channels.
  2. More advanced SEO features such as: backlink analysis, on-page SEO, rank tracking, etc.
  3. Semrush offers best data accuracy for all website sizes. Whether large or small. While Similarweb, tends to offer less accurate or no data at all for small websites.
  4. Transparent pricing options, unlike Similarweb which requires you to contact a sales team.
  5. Award-winning tools used by over 7M marketers and companies around the world.

Check out the Top 5 Reasons to choose Semrush over Similarweb in more detail here.

Wrapping Up: Semrush vs Similarweb

Overall, Semrush is the stronger platform in pretty much every area. Similarweb does have its good features, like the Keyword Analysis tool which is very nice and powerful. By any means, it is a passable service. Of course, if you’re willing to upgrade your account with extra basic add-on tools at a cost.

Honestly, I think Semrush is currently the best SEO and SEM tool; but that’s because I use it for all my site’s technical SEO audit needs. Such as, fixing on-page and other common SEO errors.


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